Privacy Policy

Effective Date: September 1, 2014

Welcome to (the “Site”), a website owned and controlled by ListTrac, Inc. (“ListTrac”, “we”, “us”, or “our”). We operate the Site, and ListTrac software products and services made available through the Site (collectively the “Services”), which provides web analytics to real estate brokers for their listing content being viewed on the Publisher Sites. We provide this privacy policy to let you know what information we collect and how we use it, share it and protect it.

1. Scope

What Information We Collect

As a general rule, there are two categories of users of the Site and Services:

This Privacy Policy applies to End-Users of the Site and End-Users of Publisher Sites. By visiting the Site or Publisher Sites, you are accepting the policies and practices described in this Privacy Policy. Each time you use our Service, the current version of the Privacy Policy will apply. Accordingly, whenever you use our Service, you should check the Effective Date of this Privacy Policy (which appears at the top) and review any changes since the last version.

2. Privacy Practices

A. Privacy Practices for Visitors to the Site

(a) The information we gather and how we use it: We collect the e-mail address of End-Users to enable us to offer the Service. A single e-mail address from the End-User is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the Site and to enable us to contact the End-Users that use our Services.

(b) Controlling our use of Login Information: You may modify your e-mail address at any time by visiting your account settings ( You can opt out of receiving certain email communications by also visiting your account settings (

(c) Information Sharing: We will use an End-User’s email address exclusively as follows:

B. Privacy Practices for End Users Who Visit Publisher Sites that have the Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which provides web analytics to real estate brokers for their listing content being viewed on the Publisher Sites. When an End-User views a real estate listing on a Publisher Site, the Services that have been installed on the Publisher Site notify ListTrac of the End User’s interactions with the real estate listing. When an End User visits a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “ListTrac Platform”). We enable the ListTrac Platform to use this information for analytics purposes, and we may also use this information to market products and services to End-Users as described below.

(a) The information we gather and how we use it:

(b) Controlling our use of your Non-PII: If you do not want us to track your Non-PII, you can opt-out following the steps outlined on the Network Advertising Initiative’s (NAI) opt-out page. You will need to Opt-Out for each browser that you use and have cookies enabled.

(c) Information Sharing: We share the Non-PII that we collect with other companies or individuals as follows:

3. Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data that we collect. These measures include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Site End User email addresses to ListTrac employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that information we collect will remain secure under all circumstances.

We retain records of Site End User email addresses for as long as the End User maintains their account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.

4. Children

We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that an End User is under the age of 13, we will take steps to remove that user’s data from our databases.

5. Links to Other Sites

Our Site and Services contain links to third party websites and services. The fact that we link to a website or service is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.

6. International Users

The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII and non-PII to the United States (as such terms are defined under the laws of the United States) and you consent to that transfer. Additionally, you understand and accept that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.

7. Questions or Comments?

ListTrac regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at or writing to us at:

ListTrac, Inc.
Attn: Privacy Officer
16516 Bernardo Center Drive, Suite 320
San Diego, CA 92128

8. Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy from time to time. If we make any material changes to this Privacy Policy or the way we use, share or collect PII, we will notify you by revising the “Effective Date” at the top of this Privacy Policy or prominently posting an announcement of the changes through our Service prior to the new policy taking effect. You are bound by any changes to the Privacy Policy when you use the Site or Publisher Site after notice of such changes have been communicated. We encourage you to review this Privacy Policy regularly to ensure that you are familiar with our current practices.